The Look & Language of the Fight.
Try and Stop Us looks like a protest poster: bold, urgent, and made to be seen from across the street. This is the quick reference for our logo, colors, type, and voice — so everything we make reads as one movement, not a dozen scattered ones.
The Ballot-Box Mark
Our wordmark turns the exclamation point into a ballot dropping into the box — the whole idea of the movement in one stroke. Three lockups cover every use.
Horizontal lockup
Primary. Use on light backgrounds.
“US!” mark
Tight spaces, avatars, stickers.
Tagline lockup
“Our Vote, Our Right!” — hero moments.
Do
- Use the horizontal lockup as the default on light backgrounds.
- Give it room — keep clear space around the mark equal to the height of the “U”.
- Use the “US!” mark alone in tight spaces (avatars, favicons, stickers).
- Keep the ballot-box exclamation point intact — it’s the heart of the mark.
Don’t
- Don’t recolor the logo or swap in off-brand colors.
- Don’t stretch, skew, rotate, or add drop-shadows/outlines.
- Don’t place the dark lockup on a busy or low-contrast background.
- Don’t rebuild the wordmark in another typeface.
Loud on Purpose
Signal red carries the fight; ink and cream do the heavy lifting. Accents are for category-coding and highlights — one at a time, never a rainbow. Click any swatch to copy its hex.
Core
Accents
Category color-coding
Every piece of news wears a color so readers know the format at a glance.
Three Voices, One Poster
A heavyweight for the shout, a condensed workhorse for labels, and a clean serif-free body for the read.
Display — Archivo Black
Uppercase · tight tracking · headlines
Voters Pick Our Leaders.
Label — Archivo
Uppercase · buttons, eyebrows, chips
Rapid Response · Know Your Rights · Get Involved
Body — Inter
Sentence case · running text
In America, voters pick our leaders — not the other way around. When the blockades go up, we help the fight back reach further and faster.
Sticker-Sheet Buttons
Everything clickable is a sticker: 2px ink outline, a hard offset shadow, and a satisfying press. No gradients, no soft shadows.
Poster-Wall Texture
Riso grain, graph-paper grids, brush strokes, and hand-stamped stickers give everything the feel of something wheat-pasted to a wall overnight.
Riso grain
Graph paper
Brush underline
Stickers
Say It Like You Mean It
We’re a nonpartisan operation with a point of view: elections belong to voters. We name the threat, we name the fight, and we always leave a door open to join.
Tagline
Voters Pick Our Leaders. Not the Other Way Around.
Rally cry
Try and stop us.
Motto
Our Vote, Our Right.
We sound like
- Name it plainly: Trump and his allies are rigging the game.
- Lead with the threat, then the fight back — always give people a way in.
- Urgent and hopeful. We’re outraged, not hopeless.
- Plain-spoken and human. Short sentences. Say the thing.
We never
- Don’t say “the Republican Party” — say Trump and his allies.
- Don’t doom-post. Fear without a next step is what they want.
- Don’t sound like a memo — skip the process talk and jargon.
- Don’t make it about us. Make it about the vote and the people.
Making something? Keep it loud, keep it on-brand.
Need a source file, a color, or a sign-off? Our team is on call.